When we started VelocIT, one of the early tasks we had was to develop an identity. Identity development is an ongoing process that is really never over. Typically it starts with a flurry of identity building, then it tapers off as real work takes precedent. Every few years though, the process ramps up again as companies reinvent themselves or freshen their “look” for the next decade.
In our case, we had the talented Jon Hebert help us with our logo design. He writes about the process of starting with a vision and ending with a logo. I love the progression from the rough early sketches (which look like doodles I made in sixth grade) and ending with a logo we are all very happy with.