Kick It To Earn Payola

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I recently learned about DotNetKicks due to a referral in my referrer logs. It is essentially a Digg knockoff, but tightly focused on the .NET community, which makes it a nice complement to Digg.

Recently, security expert Bruce Shneier wrote a piece on how security can be improved by aligning interest with capability. One example he gives is how some retail stores promise refunds if you don’t get a receipt. This keeps the employee working the register honest by aligning the store owner’s security interest with the interests of the customers. The owner is effectively hiring the customers to keep employees honest.

In a similar manner, DotNetKicks has done the same thing to promote its own growth. If you have an AdSense account, you can submit your AdSense ID and earn 50% of the advertisement revenue on the site for all stories that you submit. This aligns story submitters’ interests with DotNetKicks’ interest and should go along way to ensure that more stories are submitted.

Of course, the signal to noise ratio of submitted stories may go down as a result, but that is hardly a concern because only the stories that the community deem interesting, via the voting system, percolate to the front page and have any chance of really generating advertising revenue. The question I have is what is the incentive to users to kick stories apart from the community benefits?

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3 responses

  1. Avatar for Gavin Joyce
    Gavin Joyce June 2nd, 2006

    As you mentioned, currently there is little incentive for users to kick other than the community benefits. Each user does have their own page and feed (eg. This would be much more useful in conjunction with tagging, I am hoping to add that feature in the not to distant future.

  2. Avatar for Damien Guard
    Damien Guard June 2nd, 2006

    Not specific to this post but this could be a serious problem. Give me a shout.

  3. Avatar for Rodney Joyce
    Rodney Joyce June 5th, 2006

    Thanks for the tip Phillip - I submitted an item for the new DotNetNuke Directory and was sceptical at first, and by the end of the day it had quite a few kicks! I like seeing flegling sites/apis like this getting off the ground! I also have submitted my Google As ID, so will monitor that concept and keep you posted. Feel free to submit this blog - it's perfect for the directory - really useful!