Kent Sharkey comments on the necessity of marketing and advertising in general in response to Microsoft’s recent viral marketing efforts.
Blah Blah Blah
What grabbed my attention was the new word he coined (or if he didn’t coin it, he brought it to my attention and that is good enough).
I just have to add it to my vocabulary. I’ve tried to coin terms in the past such as blogtegrity that I hoped would catch on, but I realize now that I’m just stooping to linguistic whorosity.