Podcasting Audio Logo

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So you’re ready to bore the world with your stuttering lisp via podcasting. Congratulations! Join the thousands of others podcasting their mind numbing undifferentiated message.

But there is a way to stand out. You need an audio logo. Audio logos arguably have a stronger impact than visual logos. Think of the following companies: NBC, Intel and 20th Century Fox. Can you hear in your head their audio logos? Now that’s impact!

Michael Whalen, an independent film score composer, recently started a podcasting logo division, geared towards the more limited budgets of the typical podcasting outfit.

So when the time comes for me to unleash my nasally atonal discordant voice upon the world, it’s heartening to know that my drivel could be accompanied by a kick ass audio logo from someone who’s done work for ABC News, PBS, Apple Computers, etc…

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3 responses

  1. Avatar for Sharp as a Marble
    Sharp as a Marble August 8th, 2005

    I'm a step ahead of you. I'm working on some sort of intro theme from scratch using FL Studio. The problem is I can't think of something that rolls off the tongue better than "Sharp as a Marble Audiocast".

  2. Avatar for Jeff Atwood
    Jeff Atwood August 9th, 2005

    Nothing leads a stuttering lisp quite like the intro theme from the television show "The A Team".

  3. Avatar for Steve Bainbridge
    Steve Bainbridge August 8th, 2007

    We supply Audio Logos, Idents and Stings for precisely this sort of thing. Podcasters and others need a way of structuring a show to make it sound professional. Adding in chapters and sections really does work and if your budget does afford it then using some good audio and idents can really help you to establish a brand and a presence as well as enable users to remember you.