So you’re ready to bore the world with your stuttering lisp via podcasting. Congratulations! Join the thousands of others podcasting their mind numbing undifferentiated message.

But there is a way to stand out. You need an audio logo. Audio logos arguably have a stronger impact than visual logos. Think of the following companies: NBC, Intel and 20th Century Fox. Can you hear in your head their audio logos? Now that’s impact!

Michael Whalen, an independent film score composer, recently started a podcasting logo division, geared towards the more limited budgets of the typical podcasting outfit.

So when the time comes for me to unleash my nasally atonal discordant voice upon the world, it’s heartening to know that my drivel could be accompanied by a kick ass audio logo from someone who’s done work for ABC News, PBS, Apple Computers, etc…