Google AdSense in RSS Ineffective?

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As you’ve probably heard, Google is testing AdSense within RSS on a single site.

I love the idea of being able to include a Google AdSense ad within my RSS feed and watching the money roll in. At least in theory. Once ads proliferate in RSS feeds, ad-blockers within RSS aggregators will proliferate. Just look at this prototyped ad-blocker for RSS Bandit that Torsten developed.

Another issue that comes to mind is that the audience for web ads is not the same audience for rss feeds. I have a theory that those who find my site via a Google search are more likely to click on an ad than someone who is subscribed to my RSS feed?

Why is that? It boils down to the fact that a subscriber via RSS isn’t likely to be in the middle of a search for a particular piece of information while reading my blog as would a Google user. Rather, I suspect that he or she is a friend or a geek wondering if I’ll finally be inspired someday to write something worthwhile because I once wrote something interesting enough some time ago that encouraged this person to add me to his or her aggregator and now only inertia keeps this person from unsubscribing. But I digress.

Unfortunately, I don’t have any hard (or even soft) numbers to back this claim up because I don’t have ads in my RSS feed. Recently I was linked to on Scoble’s link blog which jumped up the number of aggregator views, while my web views remained constant. Likewise, my tiny advertising revenue for that day stayed constant as would be expected because those who read my blog via an aggregator aren’t likely to take their time to look at the actual site and click on an ad. I’d love to know what the effect would have been had my feed included an ad.

When I post something that users find via Google, my web views jump as does my advertising revenue, which makes perfect sense. I’ll be watching with interest to see how Google’s experiment with Longhorn blogs does and if they end up rolling it out to everyone. I’ll certainly experiment with it to see if my conjecture is correct unless I get a backlash from commenters saying they’d rather not see it in personal blogs. Thoughts?

As for my advertising revenue in case you were wondering, I’m strictly a small fry, though I do make more than enough to pay for hosting.

[Listening to: 3-2-1 Fire! - Fat Boy Slim - Fatboy Slim: Live On Brighton Beach (4:34)]

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7 responses

  1. Avatar for Sharp as a Marble
    Sharp as a Marble April 26th, 2005

    "As for my advertising revenue in case you were wondering, I'm strictly a small fry, though I do make more than enough to pay for hosting."

    Which is why I host mine at home. I'm not even a small fry. I'm the crud at the bottom of McDonalds' deep-fryer at the end of the day.

  2. Avatar for haacked
    haacked April 26th, 2005

    I wanted to host mine at home but my wife doesn't like the fact that I keep the computer on all the time. So from time to time, I turn it off overnight. ;)

  3. Avatar for Alex Barnett blog
    Alex Barnett blog April 27th, 2005

    Frankie Fresh points out that RSS Bandit developers are considering an ad blocking feature...

  4. Avatar for Sharp as a Marble
    Sharp as a Marble April 27th, 2005

    Really? I have my PC, my wife's PC, the server, and ocasionally the laptop going and the 1st 3 run 24x7.

    I used to have a quad pentium pro server with 1G memory and it sounded like a twin engined Cessna. She was thrilled when I built the server out of an old PII.

  5. Avatar for Haacked
    Haacked April 27th, 2005

    Part of it has to do with conservation. You see we live in Los Angeles and bought our little condo. Little in size, hefty in price. It cost so much we had to promise our firstborn as a DOWNPAYMENT.

    So we try to save money in every other way possible so we can buy the poor kid back before he/she heads off to highschool.

  6. Avatar for Tim
    Tim May 23rd, 2005

    Previous Question.: Is nothing sacred?

    Answer: Blogs/RSS were not sacred to begin with.

  7. Avatar for dnnya
    dnnya October 8th, 2010

    Google AdSense doesn't displayed in RSS website.
    Only in RSS feed.