Where are the Sociologists of Social Software

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Perhaps I have a skewed view of reality, but I get the impression that software geeks are leading the charge into building the next generation of social software. Does it strike anyone else as odd that nerds are the ones defining the technologies and interfaces for people to become social? Is this some sort of Revenge of the Nerds we plan to inflict on the “cool” social butterflies who spurned us in our youth?

Maybe they are not so visible, but I would expect to see the technology leaders pushing the social software revolution to publicize their top notch sociologists alongside their technologists. Hey, we love your tech-guy’s fantastical AJAX framework, but is it really fostering social networking and community growth? How are you measuring that? Where is your Chief Sociologist Architect?

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