Fox Sports World is undertaking strategic initiatives regarding the branding, on-air look, and marketing of the channels. As a soccer fan (and a friend of an FSW exec) I've been invited to participate in a focus group to evaluate their projects tonight. My main suggestion will be start a new channel devoted to soccer. FSS (Fox Sports Soccer).
UPDATE: Well my main suggestion was unnecessary. Fox is planning to change "Fox Sports World" to "Fox Soccer Channel". We evaluated some logos and slogans and talked about the identity of Fox Sports World. Received some nice swag too including a pen that lights up like a blue glowstick. Great for taking notes at your next rave.